Oticon Intent

Leading the way with BrainHearing

At Oticon, they recognise the brain’s exceptional sound processing abilities. When we develop hearing aids we start with the brain, and our understanding of what it needs to make sense of sound. This unique philosophy is called BrainHearing.

It is their core differentiator, guiding them to make their life-changing technology a reality.

New BrainHearing insights fuel our latest innovation

Today’s hearing aids apply a one-size-fits-all approach to sound processing. But within the same sound environment, users have different listening needs. Oticon knows that offering truly personalised support starts with advanced technology that understands the user.

Their latest BrainHearing insights reveal that people’s communication behaviour reflects their listening needs and intentions. Their new technology in Oticon Intent understands and adapts to the user through sensors that monitor head and body movement, conversation activity and the acoustic environment.

Sensor-driven BrainHearing technology in Oticon Intent™

Oticon’s BrainHearing philosophy centres on providing the brain with 360º access to all relevant sounds, even in complex environments. By utilizing 4D sensors, Oticon Intent takes this approach to the next level by providing personalised support even within the same complex environment – empowering users to communicate and engage fully in life.

Helping the brain work naturally

You hear with your brain – not just your ears

Oticon explores new ways to support the brain’s natural way of making sense of sound, so it can create more meaning with less effort.

For those experiencing hearing loss, hearing speech in noise remains the primary challenge – even if they are supported with hearing aids. Oticon use the philosophy of BrainHearing to develop technology that provides the brain with access to the full sound environment. Because the more sound information the brain has to work with, the better the brain can perform.

Each advancement in our product range is built on the latest insights from BrainHearing, evolving from each generation to the next.

Generations ahead with BrainHearing

Each milestone of Oticon’s BrainHearing journey is supported by evidence of the user-benefits, such as improved speech understanding, better memory recall, enhanced access to all sounds, and – with our latest innovation in 2024 – intention-based personalisation.